{"id":11712,"date":"2025-10-30T18:32:26","date_gmt":"2025-10-30T17:32:26","guid":{"rendered":"https:\/\/www.quarantalocatelli.it\/rione-terra-art-rediscovered-the-art-scarf-by-a-quaranta-locatelli-for-the-new-stage-of-a-silky-gulf\/"},"modified":"2025-11-30T16:35:18","modified_gmt":"2025-11-30T15:35:18","slug":"rione-terra-art-rediscovered-the-art-scarf-by-a-quaranta-locatelli-for-the-new-stage-of-a-silky-gulf","status":"publish","type":"post","link":"https:\/\/www.quarantalocatelli.it\/en\/rione-terra-art-rediscovered-the-art-scarf-by-a-quaranta-locatelli-for-the-new-stage-of-a-silky-gulf\/","title":{"rendered":"Rione Terra: Art Rediscovered. The Art Scarf by A. Quaranta Locatelli for the New Stage of “A Silky Gulf”"},"content":{"rendered":"
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A. Quaranta Locatelli’s Art Scarves between Millenary History and Contemporary Style<\/span><\/strong><\/p>\n

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The model wears “Navigli” scarf by Midori McCabe on the panoramic terrace of the Rione Terra in Pozzuoli.<\/span><\/figcaption><\/figure>\n

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After the enchantment of Positano’s vertical shades, where our “A Silky Gulf” initiative celebrated the Amalfi Coast’s summer elegance, A. Quaranta Locatelli returns with a new, powerful declaration of love for the Campania region.<\/span><\/p>\n<\/div>\n

This time, silk is laid on the ancient stones of the Rione Terra in Pozzuoli, giving life to a photo shoot that is more than just fashion, but a true dialogue between art, history, and contemporary women, with our Art Scarves as protagonists.<\/span><\/p>\n

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The Marriage that makes the Difference: Wearable Art<\/span><\/h3>\n

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Midori McCabe’s “Love” scarf worn as a headpiece<\/span><\/figcaption><\/figure>\n

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At the heart of our philosophy is the idea that art should be experienced, not just admired. Our pure silk Art Scarves are, by definition, Wearable Art, born from the fruitful collaboration with two extraordinary creative minds: Midori McCabe and Antoh Mansueto. Their vibrant and meaningful works are the starting point: the paintings are transformed into fluid textures
\nand colors on the fabrics, preserving the expressive power of the original work.<\/span><\/p>\n

In Rione Terra, the bold prints and vibrant colors of silk contrast beautifully with the solemnity of the Phlegraean ruins. This contrast is not accidental, but designed to celebrate the vitality that endures the passage of time.<\/span><\/p>\n

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Silk meets the Street: A more Accessible Luxury<\/span><\/h3>\n

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Foulard “Azzurro Napoletano” di Antoh Mansueto<\/figcaption><\/figure>\n

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If Positano celebrated resort elegance, our “Rione Terra: L’Arte Ritrovata” shoot marks a stylistic shift. Responding to the desire for more versatile fashion, we’ve embraced a deliberately more casual, street-style look. Model Masha Pogrebnyak wears scarves paired with jeans and a blazer.<\/span><\/p>\n

This choice sends a message: the luxury of the artistic scarf is no longer confined to special occasions. The hand-stitched hem and premium A.Quaranta Locatelli silk blend with the casualness of denim, breaking down the psychological barrier of “too elegant” and positioning the Artistic Scarf as an essential accessory for today’s dynamic woman.<\/span><\/p>\n

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Creative Direction: Family Passion behind the Lens<\/span><\/h3>\n

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\"Silvana
Silvana Di Giovanni indossa un suo foulard d’arte<\/figcaption><\/figure>\n

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